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Du 29/04/2026 09:30 au 29/04/2026 11:00 - [HEC] Heure de l'Europe centrale
https://ss-strukovna-banajosipajelacica-sinj.skole.hr/
Dinka Šimunovića 14, 21230, Sinj, Croatie
The Impact of Digital Marketing on Self-Image and Consumer Behaviour of Young People (FOMO Effect)
Organiser and facilitator: Nada Ratković, senior advisor (prof. savjetnik)
Moderator: Gabrijela Šimac, 4th-grade student (economics programme)
The activity will focus on raising awareness among young people in Croatia and across Europe about the impact of digital marketing on self-image and consumer behavior, with a special emphasis on the FOMO (Fear of Missing Out) effect.
Through an interactive workshop, participants will first analyze examples of social media content, including influencer marketing and online advertisements, in order to identify unrealistic standards and hidden marketing strategies. This will be followed by a guided group discussion where young people will reflect on how such content influences their emotions, self-confidence, and purchasing decisions.
In the second part of the activity, participants will work in small groups to create their own “realistic campaign”, promoting authenticity and responsible consumption. They will present their ideas and discuss how digital platforms can be used in a more positive and honest way in both local and European contexts.
The activity aims to develop critical thinking, media literacy, and self-awareness, while encouraging young people to become more conscious and responsible users of digital content within Croatia and the wider European environment.
By the end of the activity, participants will be able to critically analyze digital marketing content by identifying unrealistic standards and hidden persuasive strategies. They will demonstrate understanding of the FOMO (Fear of Missing Out) effect and its influence on self-image and consumer behavior. Participants will show improved media literacy by distinguishing between authentic and manipulated content, and by reflecting on their own digital habits and decision-making processes. Through collaborative work, they will design and present a “realistic campaign” promoting authenticity and responsible consumption. Furthermore, they will apply principles of ethical and responsible use of digital platforms within both local (Croatian) and broader European contexts.
Moderator: Gabrijela Šimac, 4th-grade student (economics programme)
The activity will focus on raising awareness among young people in Croatia and across Europe about the impact of digital marketing on self-image and consumer behavior, with a special emphasis on the FOMO (Fear of Missing Out) effect.
Through an interactive workshop, participants will first analyze examples of social media content, including influencer marketing and online advertisements, in order to identify unrealistic standards and hidden marketing strategies. This will be followed by a guided group discussion where young people will reflect on how such content influences their emotions, self-confidence, and purchasing decisions.
In the second part of the activity, participants will work in small groups to create their own “realistic campaign”, promoting authenticity and responsible consumption. They will present their ideas and discuss how digital platforms can be used in a more positive and honest way in both local and European contexts.
The activity aims to develop critical thinking, media literacy, and self-awareness, while encouraging young people to become more conscious and responsible users of digital content within Croatia and the wider European environment.
By the end of the activity, participants will be able to critically analyze digital marketing content by identifying unrealistic standards and hidden persuasive strategies. They will demonstrate understanding of the FOMO (Fear of Missing Out) effect and its influence on self-image and consumer behavior. Participants will show improved media literacy by distinguishing between authentic and manipulated content, and by reflecting on their own digital habits and decision-making processes. Through collaborative work, they will design and present a “realistic campaign” promoting authenticity and responsible consumption. Furthermore, they will apply principles of ethical and responsible use of digital platforms within both local (Croatian) and broader European contexts.
INFORMATIONS SUR L’ACTIVITÉ
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Format de l'activité
- En présentiel
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Thèmes de l’activité
- Participation et engagement, Valeurs européennes, Inclusion et diversité, Éducation aux médias et désinformation, Éducation, Numérique, Recherche et innovation, Les jeunes et le monde, Programmes de l'UE en faveur de la jeunesse
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Languages of the activity
- Anglais, Croate
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Organisée par
- Srednja strukovna škola bana Josipa Jelačića Sinj
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Type d’activité
- Atelier
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Site web de l'organisation
- https://ss-strukovna-banajosipajelacica-sinj.skole.hr/
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Adresse électronique de contact
- nada.ratkovic1@gmail.com
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Lien vers l'activité
- https://ss-strukovna-banajosipajelacica-sinj.skole.hr/
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Nombre de participants attendus
- 50
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Accessibilité aux fauteuils roulants
- Tout à fait accessible en fauteuil roulant
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Interprétation en langue des signes
- Oui
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Objectifs pour la jeunesse
- Connecter l'UE avec la jeunesse, Égalité de tous les genres, Sociétés inclusives, Information et dialogue constructif, Santé mentale et bien-être