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Dal 29/04/2026 09:30 al 29/04/2026 11:00 - Ora dell'Europa centrale [CET]
https://ss-strukovna-banajosipajelacica-sinj.skole.hr/
Dinka Šimunovića 14, 21230, Sinj, Croazia
The Impact of Digital Marketing on Self-Image and Consumer Behaviour of Young People (FOMO Effect)
Organiser and facilitator: Nada Ratković, senior advisor (prof. savjetnik)
Moderator: Gabrijela Šimac, 4th-grade student (economics programme)
The activity will focus on raising awareness among young people in Croatia and across Europe about the impact of digital marketing on self-image and consumer behavior, with a special emphasis on the FOMO (Fear of Missing Out) effect.
Through an interactive workshop, participants will first analyze examples of social media content, including influencer marketing and online advertisements, in order to identify unrealistic standards and hidden marketing strategies. This will be followed by a guided group discussion where young people will reflect on how such content influences their emotions, self-confidence, and purchasing decisions.
In the second part of the activity, participants will work in small groups to create their own “realistic campaign”, promoting authenticity and responsible consumption. They will present their ideas and discuss how digital platforms can be used in a more positive and honest way in both local and European contexts.
The activity aims to develop critical thinking, media literacy, and self-awareness, while encouraging young people to become more conscious and responsible users of digital content within Croatia and the wider European environment.
By the end of the activity, participants will be able to critically analyze digital marketing content by identifying unrealistic standards and hidden persuasive strategies. They will demonstrate understanding of the FOMO (Fear of Missing Out) effect and its influence on self-image and consumer behavior. Participants will show improved media literacy by distinguishing between authentic and manipulated content, and by reflecting on their own digital habits and decision-making processes. Through collaborative work, they will design and present a “realistic campaign” promoting authenticity and responsible consumption. Furthermore, they will apply principles of ethical and responsible use of digital platforms within both local (Croatian) and broader European contexts.
Moderator: Gabrijela Šimac, 4th-grade student (economics programme)
The activity will focus on raising awareness among young people in Croatia and across Europe about the impact of digital marketing on self-image and consumer behavior, with a special emphasis on the FOMO (Fear of Missing Out) effect.
Through an interactive workshop, participants will first analyze examples of social media content, including influencer marketing and online advertisements, in order to identify unrealistic standards and hidden marketing strategies. This will be followed by a guided group discussion where young people will reflect on how such content influences their emotions, self-confidence, and purchasing decisions.
In the second part of the activity, participants will work in small groups to create their own “realistic campaign”, promoting authenticity and responsible consumption. They will present their ideas and discuss how digital platforms can be used in a more positive and honest way in both local and European contexts.
The activity aims to develop critical thinking, media literacy, and self-awareness, while encouraging young people to become more conscious and responsible users of digital content within Croatia and the wider European environment.
By the end of the activity, participants will be able to critically analyze digital marketing content by identifying unrealistic standards and hidden persuasive strategies. They will demonstrate understanding of the FOMO (Fear of Missing Out) effect and its influence on self-image and consumer behavior. Participants will show improved media literacy by distinguishing between authentic and manipulated content, and by reflecting on their own digital habits and decision-making processes. Through collaborative work, they will design and present a “realistic campaign” promoting authenticity and responsible consumption. Furthermore, they will apply principles of ethical and responsible use of digital platforms within both local (Croatian) and broader European contexts.
DETTAGLI DELL'ATTIVITÀ
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Formato dell'attività
- In presenza
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Argomenti dell'attività
- Partecipazione e impegno, Valori europei, Inclusione e diversità, Alfabetizzazione mediatica e disinformazione, Istruzione, Digitale, Ricerca e innovazione, I giovani nel mondo, Programma dell'UE per i giovani
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Languages of the activity
- Inglese, Croato
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Organizzata da
- Srednja strukovna škola bana Josipa Jelačića Sinj
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Tipo di attività
- Seminario
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Sito web dell'organizzazione
- https://ss-strukovna-banajosipajelacica-sinj.skole.hr/
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Indirizzo e-mail di contatto
- nada.ratkovic1@gmail.com
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Link all'attività
- https://ss-strukovna-banajosipajelacica-sinj.skole.hr/
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Numero di partecipanti previsti
- 50
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Accessibilità per sedie a rotelle
- Totalmente accessibile con sedia a rotelle
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Interpretazione in lingua dei segni
- Sì
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Obiettivi per la gioventù
- Collegare l'UE e i giovani, Parità di genere, Società inclusive, Informazione e dialogo costruttivo, Salute mentale e benessere