Dette indhold er i øjeblikket ikke tilgængeligt på Dansk
Fra 29/04/2026 09:30 til 29/04/2026 11:00 - [CET] Centraleuropæisk tid
https://ss-strukovna-banajosipajelacica-sinj.skole.hr/
Dinka Šimunovića 14, 21230, Sinj, Kroatien
The Impact of Digital Marketing on Self-Image and Consumer Behaviour of Young People (FOMO Effect)
Organiser and facilitator: Nada Ratković, senior advisor (prof. savjetnik)
Moderator: Gabrijela Šimac, 4th-grade student (economics programme)
The activity will focus on raising awareness among young people in Croatia and across Europe about the impact of digital marketing on self-image and consumer behavior, with a special emphasis on the FOMO (Fear of Missing Out) effect.
Through an interactive workshop, participants will first analyze examples of social media content, including influencer marketing and online advertisements, in order to identify unrealistic standards and hidden marketing strategies. This will be followed by a guided group discussion where young people will reflect on how such content influences their emotions, self-confidence, and purchasing decisions.
In the second part of the activity, participants will work in small groups to create their own “realistic campaign”, promoting authenticity and responsible consumption. They will present their ideas and discuss how digital platforms can be used in a more positive and honest way in both local and European contexts.
The activity aims to develop critical thinking, media literacy, and self-awareness, while encouraging young people to become more conscious and responsible users of digital content within Croatia and the wider European environment.
By the end of the activity, participants will be able to critically analyze digital marketing content by identifying unrealistic standards and hidden persuasive strategies. They will demonstrate understanding of the FOMO (Fear of Missing Out) effect and its influence on self-image and consumer behavior. Participants will show improved media literacy by distinguishing between authentic and manipulated content, and by reflecting on their own digital habits and decision-making processes. Through collaborative work, they will design and present a “realistic campaign” promoting authenticity and responsible consumption. Furthermore, they will apply principles of ethical and responsible use of digital platforms within both local (Croatian) and broader European contexts.
Moderator: Gabrijela Šimac, 4th-grade student (economics programme)
The activity will focus on raising awareness among young people in Croatia and across Europe about the impact of digital marketing on self-image and consumer behavior, with a special emphasis on the FOMO (Fear of Missing Out) effect.
Through an interactive workshop, participants will first analyze examples of social media content, including influencer marketing and online advertisements, in order to identify unrealistic standards and hidden marketing strategies. This will be followed by a guided group discussion where young people will reflect on how such content influences their emotions, self-confidence, and purchasing decisions.
In the second part of the activity, participants will work in small groups to create their own “realistic campaign”, promoting authenticity and responsible consumption. They will present their ideas and discuss how digital platforms can be used in a more positive and honest way in both local and European contexts.
The activity aims to develop critical thinking, media literacy, and self-awareness, while encouraging young people to become more conscious and responsible users of digital content within Croatia and the wider European environment.
By the end of the activity, participants will be able to critically analyze digital marketing content by identifying unrealistic standards and hidden persuasive strategies. They will demonstrate understanding of the FOMO (Fear of Missing Out) effect and its influence on self-image and consumer behavior. Participants will show improved media literacy by distinguishing between authentic and manipulated content, and by reflecting on their own digital habits and decision-making processes. Through collaborative work, they will design and present a “realistic campaign” promoting authenticity and responsible consumption. Furthermore, they will apply principles of ethical and responsible use of digital platforms within both local (Croatian) and broader European contexts.
Information om aktiviteten
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Format for aktiviteten
- Personligt fremmøde
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Emner for aktiviteten
- Deltagelse og engagement, Europæiske værdier, Inclusion and diversity, Mediekendskab og desinformation, Uddannelse, Det digitale område, Forskning og innovation, Unge og verden, EU-ungdomsprogrammer
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Languages of the activity
- Engelsk, Croatian
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Organiseret af
- Srednja strukovna škola bana Josipa Jelačića Sinj
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Type aktivitet
- Workshop
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Organisationens hjemmeside
- https://ss-strukovna-banajosipajelacica-sinj.skole.hr/
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E-mailadresse
- nada.ratkovic1@gmail.com
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Link til aktiviteten
- https://ss-strukovna-banajosipajelacica-sinj.skole.hr/
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Forventet antal deltagere
- 50
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Kørestolsadgang
- Fuld kørestolsadgang
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Tegnsprogstolkning
- Ja
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Ungdomsmål
- Gør EU relevant for de unge, Stil alle køn lige, Gør vores samfund rummelige, Informér og gå i konstruktiv dialog med de unge, Sørg for psykisk sundhed og trivsel